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How To Leverage These Six Social Media Platforms For Fitness
* This article was originally posted on Forbes.com * Part of the battle of being an entrepreneur in today’s digital landscape is learning to use social media to evangelize for your brand effectively.…
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Three Steps Every New Business Must Take To Ensure Success
I’ve spent the majority of my life working for and with small businesses, so as I launch two new ventures this year, I’m being reminded of all the stumbling blocks that exist during…
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The Importance Of Creating A Digitally Cultured Workplace
I’ve given you a roadmap to success as an intrapreneur and gone over what initiatives to focus on in your first 100 days. Lastly, I want to talk about the importance of cultivating a company culture…
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Four Priorities For Your First 100 Days As A Digital Intrapreneur
We’ve talked about the elements necessary for successful digital intrapreneurship . Now it’s time for concrete action. If your organization is looking to jump-start a digital initiative, these 100 days could serve as a rallying cry.…
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A Road Map To Success As An ‘Intrapreneur’
Intrapreneur, noun. Defined by the dictionary as “A person who, while remaining within a larger organization, uses entrepreneurial skills to develop a new product or line of business as a subsidiary of the organization.” Everyone is familiar…
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E-commerce categories ripe with opportunity
I’ve been asked for advice a lot recently by people in non-traditional e-commerce industries about how they can create and sustain a robust online business for their company. When you’re in a truly…
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Birthing a Brand
While e-commerce and the day-to-day running of a business are where my passion has always been, the last few years have seen me sojourn into the world of leading a global marketing team.…
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Consider The ‘House Of Brands’ Model To Scale And Compete In E-Commerce
Everyone knows there is extensive work involved in running a small business. What happens when you’ve put in the effort to build your brand and you’ve seen success, but you’re hitting a profit…
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A Peek Into the Rapidly Evolving E-Commerce Space at Shoptalk 2019
* This article was originally posted on Linkedin.com * Q1 is full of trade shows. Over the last few years, Shoptalk has emerged as the premiere, can’t-miss event for everyone in the e-commerce…
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E-Commerce Is Hard
That title seems pretty simplistic, doesn’t it? But hear me out: It’s a lesson a lot of CEOs and founders need to hear. Between the explosion of Amazon and the growing influence of…