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4 Rules for Defining Your Brand When the Personal Is Professional
In 2018, I’ve had the privilege to work very closely with a number of company founders and product creators thanks to Ingram Micro Commerce & Lifecycle’s partnership with Indiegogo. We hosted events in…
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Five Ways Brands Can Adapt For The Era Of E-Commerce
Brick-and-mortar retailers, from Sports Authority to Toys “R” Us, are closing stores or closing down altogether. It is a trend that has long been in the making, thanks to the success of e-commerce…
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Employ These Four Tactics To Unlock The Future Of Commerce
There’s no debate that Amazon’s success has reshaped the online retail industry. Others must now compete on pricing, delivery times and other attractive offerings like recurring subscription purchases. Those that can’t deliver similar…
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The Future Of Commerce Is Built On These Four Pillars
The future of commerce is consumer driven, and consumers want convenient, personalized, technology-enabled shopping experiences. As Willy Kruh, KPMG’s global chair of consumer markets, said, “Today’s consumer no longer goes shopping, but is shopping, all the time and everywhere.”…
